Designing Your Logo: 3 Ways to Improve Your Design Skills
1. When you consider a design for your company or brand remember to choose something that is easy to recognize. Think of your design as a symbol to represent your brand. Companies, such as Apple, Target, and McDonalds choose a simple shape to represent them without spelling everything out. Even Comic companies that are experts at getting children to recognize them and their characters don’t spell out Batman or Superman, they use symbols. There is power in a logo.
2. Simplicity is the key to catch the attention of the internet browser and ad reader. Someone who scans Google images and clicks off banner adds or pop-ups will only see your logo for about 3 seconds or less. This isn’t enough time to admire a 1 pt. cross-hatch of shading on your logo. They see it as a whole not the individual parts. Simple means using clean, strong lines throughout your design. Don’t be afraid to play with gradients to add depth or interest to your logo – just don’t overdo it. If your design is too complex, then remove a few outlines in overall design. Use thumbnails to compare the designs side-by-side. Companies like Hello Kitty and Nike capitalize on the simplicity of design, and they recognized all over the world.
3. Choose Fonts with care if they are included in your design. If you are branding, then you may want to have your designer create a new font for your company. In design school, we are taught one key thing. Print it in black and white first. If it looks good in black and white at different sizes, then you know you have a good design. The black and white print allows you to see the balance between black and white space. If anything is out of balance, it will show up in this process. Another lesson, is to keep font variations to a minimum. Too many font choices confuses and distracts the eye. The person looking at your logo needs to see an image or symbol, not a jigsaw puzzle.
Artist and Author at mahieustudios.com