How can you build your own brand?

Building an online store or a new brand takes time and consistency.  I'm not going to lie.  It takes work and it's a grind in the beginning.  How do I get my clients going when we start from 0?  

1. Schedule regular consistent meetings and set goals to meet before the next one.   Having a mastermind group will only help you scale faster.  Do meetings work?  They do if you take the next step.

2. We all take action after our meeting.  This is as simple as asking what you can get done in the next five minutes.   

3. Get started quickly and let other people know you exist. You can do this through email lists, starting Linkedin or Facebook group, and start your social media channels.

4. Find your platform.  I work with my clients to find the place they need to be in.  One client found success through Amazon FBA and another found success through LinkedIn.  Each brand is as unique as you are. 

5. Track your progress, tweak what you have to improve and keep grinding toward your goal. 

Does all of this work?  Yes,  when I started my clients on this plan they hit their 90 day goals.  I call this the 30-60-90 day plan for starting a business and it does work.  If you doubt this plan, then do what my clients did and add people to your team. 


 If you're a designer or artist who wants to start their own clothing or accessory brand then visit the link:


And creator of



Solving the Mystery of Graphic Designers in 4 steps by Mahieu Spaid

Maybe you just graduated or decided to take on your own client for the first time.  Yes, you’re probably excited but what do you need to remember to stay professional for your first project?  It’s okay to fall back on things you learned in school.

1.  Create a client portfolio before you have your first meeting.  It never hurts to learn more about the person or company you are representing.  Visit their website and see what kind of work they used in the past.  This is when google images and web surfacing can be your friend.  What do you notice about past advertisements or projects? 

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3 Ways to Become More Creative by Mahieu Spaid

1.  Follow other creative people who are top leaders, designers and thinkers.  My saying is "You will become your teacher", so learn from top examples.  Surround yourself with the people you want to become or who have qualities you admire.   

2.  Use online resources. It's rare to find a truly original idea.  Most ideas are born out of something else.  Never outright copy but do what the pros do with their limited time.  They look at other leaders and sites to help them brainstorm.  Then, they ask what is our brand or company about?  They also use a team of minds to get the wheels turning.   If you don't have a large team then make a list of online artists, bloggers and shops you like, then schedule time to look at them throughout the week and write down things you notice.  How can you improve what they have?  What do you like? How can you apply it to your own media or website?

Still stuck?  Here is a list of sites or people I follow:

- - Current trends and unique finds out there in several market places.

- - Connects you to the business side of innovative thinkers and gives you guidance on how they got started.

- - Great for finding unique designs that will inspire your own work.

- I actually look at the top sellers in Amazon or other online stores to see what's hot in different categories

3. Challenge your senses.  We all use our sight, taste, touch and hearing every day but how many of us change them?  What I mean by changing them is making one more predominant or changing the way you think about them.  It's as simple as playing music while you work in ideas.  See what happens when you listen to classical, rock or even gospel.  This is also the same as noticing people who are wearing your favorite color in a crowd.  What would happen if we noticed everything green one day?  Change the colors you see.  You can do the same thing with taste and touch.   Put on clothes you would never wear (please do cover what you're supposed to in public) or try a new food.  Trying a a new food or change your diet for a few days.  Changing things may expand the ideas in your mind. 

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The Art of an Online Business by Mahieu

This past month has been about learning and growing as an artist and as a business.  My website has changed over the months.  At first, I just wanted a place to share what I learned and have a place for my portfolio but the more I followed other creative minds my idea changed.  A other people introduced me to other places that could show and sell my own work.  I thought – why not!

I gave sites like Etsy a try and I even wrote my first children’s book.  The most important thing I learned about myself was that I had a passion for creating.  It was the one time when I could create something out of nothing.  Alchemy when it comes to imagination and a piece of paper is one thing but selling it is another.  I started listened to Entrepreneur podcasts and found out that I think a lot like most of them.  Creation seems to be our drive in this world but there comes a point when you need to do something with all the things that pile up in your studio.  Selling anything is a completely different experience from making the items.

Most of the time you are the creator, manufacturer, assembly line and the seller all in one.  It can be a roller coaster ride.  Yes, you can be creative when it comes to business – it is the reason why most of would be hired by another organization but there’s a lot to learn.  What you see is not the same as the people who buy, and they will be just as opinionated and picky as when they go to the store to spend their hard earned money.  So, what do you do when you learn about ecommerce or seller websites?  Answer – I looked to the other people who have already been through the process.

I’m going to share this process of studying and learning from other creative minds who took their idea from start to finish and turned it into business success.  Follow me as I listen and learn.  Here are the notes I took from following Tracy Matthews and Robin Kramer through their Flourish


Tracy Matthews & Robin Kramer


 Tip #1 finding a resource

Tip #1 finding a resource

 #2 planning a business  

#2 planning a business  

 #3 what is your story? 

#3 what is your story? 

 #4 building online

#4 building online

 #5 where can you learn? 

#5 where can you learn? 

Friday's SFP Podcast with guest Dawn Tomlinson - A bead artists and Leader of non-profit AdopSource

Welcome to Southern Fever Publishing Podcast 

SFP is a resource for authors and artists when it comes to sharing and the business of creativity.

Thank you for joining us today!

Today we have guest, Dawn Tomlinson in an interview.  She is a bead artist who handcrafts and sells her own unique line of jewelry and leads a non-profit organization for Adoptees in Minnesota.  

Join us on the podcast page or Youtube Channel Writing@southernfeverpublishing to listen!

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5 Ways to Boost Creative Thinking


5 Ways to Boost Creative Thinking by Mahieu Spaid

  1. Take a quick 15 minute walk or exercise before sitting down to write or work on a project.
  2. Increase your reading and listening by at least 1 book a week and 1 podcast a day.  This will help your conscious and subconscious focus during the day.  A new thought may spark the next idea you need.
  3. Let your brain rest.  Getting enough sleep or taking time to mediate may help you organize all those ideas floating around.
  4. Doodle a list.  Sometimes we just need to change the way we are creating a list.  Change things up by drawing the things you want to create.  You may see your project with a different perspective.
  5. Think about the way you use your “downtime”.  Instead of turning on a TV show.  Take five minutes to watch a Tedtalks or a speaker that inspires you.


- Mahieu Spaid

Author and Artist at